Kenjeran Beach is one of the attractive marine tourism destinations in Surabaya, East Java. Activities to add capabilities, as renewal and creativity are put into an intention to boost the efficient utilization of natural tourism resources.
Community sympathy in empowering the local environment includes program outreach, community resuscitation, skills training, community development and so on. Multiple income where one can get from various jobs. Indonesia has a sea area of the Indonesian Exclusive Economic Zone (ZEEI) of around 5.8 million square kilometers and a coastline of 95,200 kilometers, the second longest in the world, making Indonesia a country with the highest marine biodiversity. rich.
The Blue Economy Strategy can be built by means of commitment and sensitivity from the community which is useful for restoring the health of the sea. The reason for protecting the sea is to fulfill the need for 4healthy 5 perfect, namely one of which comes from animals (fish for example). Economic implementation in the fisheries sector, namely the Indonesian people can participate jointly develop the fisheries agro-industry for added value in Indonesia and for the welfare of the Indonesian people and to establish relations between other countries. With this method of development and research, it is to advance the Indonesian economy from the Export and Import system to high quality values for a product commodity exports.
The blue economy concept in the fisheries sector needs to be implemented through innovative and creative business development based on the principle of efficiency in nature without wasting, creating entrepreneurial opportunities and creating creative and innovative employment opportunities. The development of agro-industry in the future needs to be directed at deepening the structure of agro-industry more downstream, with the aim of creating as much value-added as possible within the country, diversifying products that accommodate consumer preferences, in taking advantage of growing market segments both from within and outside the world. country.
Forms of agro-industry development in Kenjeran include SMEs in coastal areas, sellers of ornamental knick-knacks from animals and plants originating from the sea, dried salted fish, and many more. The link between the blue economy concept and marine fisheries agribusiness is the application of the concept aimed at for efficient use (SDA) without destroying nature, which has a positive impact on aspects of development in a sustainable manner. The economic sector can contribute to the area by means of local governments providing investment and permits as well as employment (tour guides, dive guides, souvenir shops, boat operators, restaurant employees, KJA employees, etc.), taxes and local and non-local tourists (tickets entry, accommodation, consumption, etc.).
MultipleRevenue. As an effort to increase the competitiveness of marine tourism products, it can encourage an increase in the diversity of economic activities so that it can generate multiple revenues, increase income, and expand employment .
Kenjeran coastal area can be used as marine tourism to attract public interest in commodities Indonesia, both from natural resources , decorations from the sea, the surrounding community's concern for the surrounding environment beach. Because basically some of the components above will be connected if the community and the government both care about maintaining the management of these natural resources. Implementation of the blue concept
The economy of activities on the Kenjeran coast includes socialization society, as well concern for the environment around the coast.
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